Do you know Email Marketing?
It is simple; it is marketing through your email. When doing your marketing through email, you generally have to have your customers allow you to send them emails if not your emails will be considered spam. You have to do it during the entire campaign. If you are going with this method, then you should use a double conformation (sign up on the squeeze page, then confirm in an autoresponder email) to ensure that you are not spamming your potential customers. But keep in mind; even though you are using this double method, you still need to put a statement at the top of the email just to remind the person that they signed up for the email. A link at the bottom for the person to unsubscribe is a must.
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